Weekly Performance Report
A weekly leadership snapshot covering traffic, engagement, store-page performance, acquisition channels, and customer-intent actions that show visitors moving from ARC store pages into the Barnet shopping pathway.
Headline takeaway (May 12-May 18)
This was a strong progress week for ARC Liquor’s website. Active users reached 280, new users reached 259, sessions reached 364, and engaged sessions reached 360. Compared with the previous period, active users increased 27.3%, sessions increased 23.8%, and engaged sessions increased 22.4%.
The strongest customer-intent signal was click_to_shop, which reached 107. That is a proof-of-impact result because it shows customers moving from ARC’s website into the Barnet shopping pathway. The strongest quality signal was average engagement time, which improved to 1m 31s, up 82.6%.
ARC saw stronger reach, stronger engagement, and meaningful shopping-path activity. click_to_shop remains the key weekly proof-of-impact metric because it connects website engagement to downstream Barnet shopping intent.
Notes worth calling out
- Traffic volume improved: active users, sessions, and engaged sessions all moved upward.
- Engagement quality improved: average engagement time per active user rose to 1m 31s.
- Shopping-path activity is measurable: 107 click_to_shop events show customers moving toward the online store pathway.
- Store pages remain the core hub: Harvey, Guisachan, Vernon, Glenmore, Vernon Square Mall, and Revelstoke all contributed visible page activity.
PDF report download
The PDF contains the full weekly GA4 summary, supporting interpretation, store-page analysis, acquisition performance, event tracking, and recommended next steps.
Active users: 280 • Sessions: 364 • Engaged sessions: 360 • Views: 882 • Event count: 2,573 • Key events: 2,320
Harvey 202 • Guisachan 96 • Vernon 82 • Glenmore 64 • Vernon Square Mall 59 • Revelstoke 27
Overall website activity improved this week. The strongest movement was engagement quality, with average engagement time per active user increasing sharply. This gives the report a stronger story than traffic alone: ARC attracted more visitors and held more attention.
| Metric | May 12-May 18 | WoW / Status | Leadership note |
|---|---|---|---|
| Active users | 280 | ↑ 27.3% | Reach improved compared with the previous 7-day period. |
| New users | 259 | Strong discovery | First-time visitors remained a major part of the weekly audience. |
| Sessions | 364 | ↑ 23.8% | More total visits across ARC store and support pages. |
| Engaged sessions | 360 | ↑ 22.4% | Quality sessions rose alongside total traffic. |
| Page views | 882 | Current week | Total views across store, category, flyer, and support pages. |
| Avg engagement time per active user | 1m 31s | ↑ 82.6% | A strong signal that visitors spent more meaningful time with the site. |
| Total event count | 2,573 | Current week | Tracked user actions across views, clicks, forms, and engagement events. |
| Key events | 2,320 | Current week | GA4 key-event activity remained high across the website. |
GA4 Reports snapshot: engaged sessions, active users, sessions, and average engagement time.
Store pages remain the main decision hubs. Harvey led page views, while Guisachan and Vernon followed strongly. Vernon Square Mall is worth watching because its page generated high views per active user and strong engagement time.
| Page | Views | Active users | Views / active user | Avg engagement | Events | Key events | Note |
|---|---|---|---|---|---|---|---|
| Home-Harvey Ave | 202 | 110 | 1.84 | 19s | 535 | 482 | Top store hub by total views |
| Home-Guisachan | 96 | 62 | 1.55 | 13s | 352 | 297 | Strong second-place location page |
| Home-Vernon | 82 | 60 | 1.37 | 22s | 306 | 256 | Healthy store-page volume |
| Home-Glenmore | 64 | 43 | 1.49 | 0s | 139 | 138 | Steady location-page activity |
| Home-Vernon Square Mall | 59 | 9 | 6.56 | 4m 32s | 143 | 141 | High engagement depth for a new store page |
| Home-Revelstoke | 27 | 16 | 1.69 | 1m 39s | 98 | 86 | Smaller volume, stronger engagement quality |
| Beers | 22 | 18 | 1.22 | 8s | 63 | 52 | Category browsing signal |
| Monthly Flyer | 19 | 6 | 3.17 | 7s | 25 | 23 | Promotion visibility signal |
Harvey remains the anchor page by total views. Guisachan, Vernon, and Glenmore remain healthy supporting store pages. Vernon Square Mall is showing early engagement depth, while Revelstoke has a smaller audience but encouraging average engagement.
GA4 Pages and screens report: views by page title and screen class.
Organic Search remains ARC’s main source of traffic. Direct traffic also remained strong, showing that customers continue to reach ARC through brand-driven or direct pathways.
Sessions by channel (May 12-May 18)
Sessions by channel
New users by channel
| Channel | Sessions | Share | Engaged sessions | Engagement rate | Avg engagement | Events | Key events | Note |
|---|---|---|---|---|---|---|---|---|
| Organic Search | 231 | 63.46% | 231 | 100% | 33s | 1,421 | 1,222 | Main discovery engine |
| Direct | 76 | 20.88% | 76 | 100% | 7s | 333 | 320 | Brand/direct pathway |
| Referral | 53 | 14.56% | 53 | 100% | 4m 34s | 748 | 725 | Smaller but highly engaged |
| Unassigned | 21 | 5.77% | 0 | 0% | 2m 13s | 65 | 49 | Attribution cleanup opportunity |
| AI Assistant | 1 | 0.27% | 1 | 100% | 21s | 6 | 4 | Monitor attribution |
Organic Search and Direct continue to carry the website. Referral traffic was smaller but highly engaged, which is worth monitoring because it may represent more deliberate visitor pathways.
Event activity shows customers moving beyond passive browsing. The strongest action metric is click_to_shop, because it connects ARC pages to the Barnet shopping pathway.
| Event name | Event count | Interpretation |
|---|---|---|
| page_view | 882 | Total page views across the site |
| user_engagement | 612 | Meaningful engagement activity |
| session_start | 366 | Visit starts |
| first_visit | 259 | First-time visitor signals |
| click | 133 | General click activity |
| click_to_shop | 107 | Outbound shopping-intent action into Barnet |
| form_submit | 78 | Lead/contact style action |
| scroll | 68 | Content consumption signal |
| form_start | 57 | Form intent before submission |
| click_to_product | 7 | Product-level shopping intent |
More visitors are taking measurable actions. Page views, clicks, form activity, and click_to_shop events show that ARC’s website is supporting both store discovery and shopping intent.
GA4 Events report: event count by event name and key events.
Barnet click events (May 12-May 18)
- click_to_shop: 107
- click_to_product: 7
- High-level read: Shopping-path activity remains measurable and leadership-relevant.
click_to_shop remains the most important weekly proof-of-impact metric because it shows customers moving from ARC’s website into the Barnet shopping pathway.
GA4 Events table: click_to_shop and click_to_product rows.
Digital System Progress
Product Finder pages, store-location pages, and conversational assistant improvements are being aligned to improve product discovery and reduce friction between browsing and online pickup.
✓ Store-specific Product Finder pages support product discovery
✓ Chat assistants are being refined for accurate availability answers
✓ Low-stock caution messaging helps reduce over-promising
✓ Store pages and Barnet links work together as one digital pathway
- Keep monitoring click_to_shop: this remains the clearest weekly proof-of-impact metric.
- Keep strengthening store pages: Harvey, Guisachan, Vernon, Glenmore, Vernon Square Mall, and Revelstoke should remain the core location hubs.
- Support the Vernon Square Mall rollout: the page is showing good early depth and should remain tied into store content and Product Finder support.
- Continue Product Finder alignment: these pages support browsing, assistant fallback, and store-specific discovery.
- Improve AI attribution clarity: the AI Assistant channel is likely under-attributed and should be monitored through cleaner event/UTM tracking.
May 12-May 18 was a positive progress week for ARC Liquor’s website. Active users reached 280, sessions reached 364, engaged sessions reached 360, and total events reached 2,573. The standout business signal was 107 click_to_shop events, while average engagement time improved to 1m 31s. The story for leadership is simple: ARC’s digital system is attracting more visitors, holding attention longer, and generating measurable shopping-path activity.
You can view the graphs and read our report in more detail from the PDF formatted document.
Click to download this reportGA4 Glossary (quick reference)
A 30-second guide to the core metrics used in this report.
Active users
Unique people who visited during the reporting window.
New users
First-time visitors in the reporting window.
Sessions
Total visits. One person can have multiple sessions, such as returning later in the week.
Engaged sessions
Sessions where the visitor showed meaningful engagement, such as staying longer, viewing multiple pages, or triggering an important event.
Views
Total page views, including repeat views by the same user.
Average engagement time per active user
Average time users actively engaged with the site in the reporting window.
Event count
Total tracked interactions, including page views, scrolls, clicks, form actions, shopping clicks, and other GA4 events.
Key events
Events marked as important in GA4. These are used to measure high-intent actions and conversion-style behaviour.
Intent Tracking (ARC → Barnet)
These events show measurable next-step behaviour toward shopping or calling.
click_to_shop
Outbound click from ARC into a store’s Barnet site. This is the strongest weekly shopping-intent signal.
click_to_product
Outbound click to a specific Barnet product page. Usually lower volume, but higher intent.
click_to_call
Tap or click on a phone number. This is a high-intent action, especially on mobile.
Event parameters captured (for reporting)
- store — which location: Harvey / Guisachan / Glenmore / Revelstoke / Vernon
- page_path — which ARC page the click happened on
- link_text — what button or link was clicked, such as “Shop” or “Buy”
- link_url — exact destination URL, usually the Barnet store link