Weekly Performance Report
A weekly leadership snapshot covering traffic, engagement, store-page performance, acquisition channels, and customer-intent actions that show visitors moving from ARC store pages into the Barnet shopping pathway.
Headline takeaway (May 18–May 24)
This was a strong engagement and intent week for ARC Liquor. Sessions increased to 382, engaged sessions reached 379, and average engagement time improved to 1m 57s. Active users softened slightly to 270, but the visitors who did arrive were more engaged and took more meaningful actions.
The standout result is shopping-path intent: click_to_shop reached 121, while click_to_product reached 13. Total event activity reached 2,719, and key events reached 2,446, showing ARC continues to move customers toward Barnet.
The website generated stronger engaged activity and a major lift in customer-intent signals. click_to_shop remains the key proof-of-impact metric because it connects ARC website activity to the Barnet shopping pathway.
Notes worth calling out
- Engaged sessions improved: 379 engaged sessions, up 4.4%.
- Sessions improved: 382 sessions, up 5.2%.
- Engagement quality improved sharply: average engagement time reached 1m 57s, up 35.9%.
- Active users softened slightly: 270, down 2.2%, so reach should be watched next week.
PDF report download
The PDF contains the full weekly GA4 summary, supporting screenshots, charts, store-page analysis, acquisition performance, event tracking, and recommended next steps.
Engaged sessions: 379 • Sessions: 382 • Avg engagement: 1m 57s • Click to Shop: 121Harvey 158 • Guisachan 99 • Living Soul 88 • Whisky Tasting 70 • Vernon 67Traffic was slightly mixed, but engagement quality and intent activity were strong. This is a better-quality-visit week rather than just a bigger-audience week.
| Metric | May 18–May 24 | WoW change / note |
|---|---|---|
| Active users | 270 | ↓ 2.2% |
| New users | 249 | Current period |
| Sessions | 382 | ↑ 5.2% |
| Engaged sessions | 379 | ↑ 4.4% |
| Average engagement time per active user | 1m 57s | ↑ 35.9% |
| Total event count | 2,719 | Current period |
| Key events | 2,446 | Current period |
View screenshot in PDF: Reports snapshot / Engaged sessions, Active users, Sessions, Average engagementHarvey remained the top store page, but the big content story this week is Living Souls. The Featured Product and Whisky Tasting pages both generated meaningful engagement.
| Page | Views | Note |
|---|---|---|
| Home–Harvey Ave | 158 | Top store page |
| Home–Guisachan | 99 | Strong store-page activity |
| Featured Product Living Soul | 88 | Strong campaign/content signal |
| Whisky Tasting Living Souls | 70 | Event content performed well |
| Home–Vernon | 67 | Healthy location activity |
| 7-Year-Old Torabhaig | 48 | Strong product-level engagement |
| Home–Vernon Square Mall | 21 | New store page continues to build |
The Living Souls content is worth highlighting because it shows the website can support event promotion and product storytelling, not just basic store information.
View screenshot in PDF: Pages and screens reportOrganic Search remains the lead source, while Referral traffic was a meaningful contributor this week. AI Assistant also appears as a small but useful emerging channel signal.
Organic Search continues to carry the site, while Referral likely reflects activity around event/product content. AI Assistant remains small but is now visible in reporting.
View screenshot in PDF: Traffic acquisition reportEvent activity was strong this week, with shopping-path actions and form submissions both contributing to the story.
- page_view: 930
- user_engagement: 701
- session_start: 379
- first_visit: 249
- click: 145
- click_to_shop: 121
- form_submit: 72
- click_to_product: 13
The increase in shopping-path activity is the clearest proof-of-impact story. Customers are not just visiting ARC pages — they are clicking through toward shopping actions.
View screenshot in PDF: Event count by Event name + Events tableBarnet click events
- click_to_shop: 121
- click_to_product: 13
- High-level read: Shopping-path intent was one of the strongest parts of this week’s report.
click_to_shop remains the most important weekly proof-of-impact metric because it shows customers moving from ARC’s website into the Barnet shopping pathway.
Digital System Progress
The monthly flyer, Product Finder pages, store pages, and chat bot improvements continue to work together as a broader ARC digital system.
✅ Product Finder pages support store-specific discovery
✅ Chat bots are being refined for accurate availability answers
✅ Low-stock caution messaging helps reduce over-promising
✅ Store pages and Barnet links continue to support shopping intent- Keep monitoring click_to_shop: this remains the cleanest weekly proof-of-impact metric.
- Highlight Living Souls performance: event and product content generated strong page engagement.
- Watch active users next week: engagement improved, but reach dipped slightly.
- Continue building Product Finder pages: these support browsing, search, and chat bot quality control.
- Keep improving conversational chat quality: especially availability answers, low-stock notes, and online pickup guidance.
May 18–May 24 was a strong engagement and intent week for ARC Liquor. Sessions increased to 382, engaged sessions reached 379, and average engagement time improved to 1m 57s. Most importantly, click_to_shop reached 121, supported by strong Living Souls content performance and continued store-page activity.
You can view the graphs and read our report in more detail from the PDF formatted document.
Click to download this reportGA4 Glossary (quick reference)
A 30-second guide to the core metrics used in this report.
Active users
Unique people who visited during the reporting window.
New users
First-time visitors in the reporting window.
Sessions
Total visits. One person can have multiple sessions.
Engaged sessions
Sessions where the visitor showed meaningful engagement.
Views
Total page views, including repeat views.
Average engagement time
Average time users actively engaged with the site.
Event count
Total tracked interactions, including page views, scrolls, clicks, forms, and shopping clicks.
Key events
Events marked as important in GA4.
Intent Tracking (ARC → Barnet)
These events show measurable next-step behaviour toward shopping or calling.
click_to_shop
Outbound click from ARC into a store’s Barnet site. This is the strongest weekly shopping-intent signal.
click_to_product
Outbound click to a specific Barnet product page.
click_to_call
Tap or click on a phone number.
Event parameters captured (for reporting)
- store — which location: Harvey / Guisachan / Glenmore / Revelstoke / Vernon
- page_path — which ARC page the click happened on
- link_text — what button or link was clicked
- link_url — exact destination URL, usually the Barnet store link